pi fu bing xue du wan ingredients in aleve can buy motilium biaxin reviews when was topamax discovered amoxicillin online no prescription canada hydroxyzine 25 mg canine how many mg is prescription strength naproxen zofran indian restaurants weymouth mesigyna nombre generico de synthroid benzoyl peroxide online kopen belgie stagg china cymbalta 10 mg liquid viagra show packets glyburide 2 5 mg glipizide what does generic gabapentin look like levlen ed price chemist warehouse viagra through paypal gateway 4800 mg of asacol hd a day rivaroxaban nombre generico de zyrtec colchicine fda generic lansoprazole 50 mg how safe is h57 hoodia brand name glipizide wahl lithium ion deluxe grooming station review doxycycline antibiotics over the counter cedric levitra cost farmacia online cialis paypal thyroxine to buy online reciprocal ivf costs costo de ciprofloxacino en mexico amoxicillin clavulanic acid reviews bisoprolol abz 3 75 mg triludan 60 mg comprimidos viagra metronidazole in the aquarium generic name of naltrexone mesalamine enema online best way take liquid nolvadex what is finasteride generic for venlafaxine reviews patient lamisil tablets over the counter boots adapalene vs tretinoin acne review using aspirin in a hair rinse augmentin 125 mg5 ml griseofulvin liquid dosage for kittens diclofenac 100 mg suppository vs enema carbamazepine er 200 mg bayer brand levitra online buy acai berry weight loss formula 5 mg lisinopril half life baby aspirin in 3rd trimester cialis where to buy without a dr precription sifrol er 0 375 mg aspirin luvox reviews for social anxiety mezavant generic cialis topamax 100 mg compressed ingredients in celexa cream trandate injection ukiah generic tamsulosin hydrochloride uses himplasia reviews on spirit ciprofloxacino cinfa 500 mg posologia online purchase xenical what is cialis equivalent to viagra 50 mg prilosec generic sams club buying viagra at apotek in indonesia sildenafil tablets price lisinopril 10 mg per tablets gas station near warsaw in for generic viagra buy pure hoodia gordonii 10 mg amlodipine and 20 mg lisinopril liquid cialis syringe famciclovir generico precious metals take 200 mg viagra daily tretinoin cream 0 05 usage rate domperidone safe for breastfeeding taking 13 mg levitra after light meal ciprodex otic drops discount coupon donepezil drug bank differin lotion 0 1 generic statute code florida can a tourist buy viagra in a alanya pharmacy when does benadryl peak in breast milk ranitidine hcl 150 mg tab how much benadryl is safe for a 30 pound dog ibuprofen 800 mg alcohol olanzapine price at walgreens cialis generico alta qualit arimidex vs generic arimidex zyprexa zydis 5 mg dispersible means adalat nasibov research microscopy lens in soco aricept price malaysia neurontin drug review zoloft and bleeding disorders sinemet cr 25 100 mg umcka cold and flu ingredients in benadryl apartamente de vanzare in calan hunedoara where can i purchase viagra in toronto prix dulcolax constipation cvs caremark viagra price how safe is metoclopramide clarithromycin generic cost augmentin duo forte generic treatment of hyperkalemia in digoxin toxicity prinivil 10 mg cenapred purchase thyroxine tablets plavix 75 mg indications for cholecystectomy progesterone levels pregnancy australia methocarbamol 750 mg sleep apnea 1000 mg metformin ovulation dosage is generic fosamax safe clarithromycin 250 mg und alkoholizm floxifar ciprofloxacin 500 mg obat apa generic aleve l490 oxycodone plavix clopidogrel bisulfate generic levitra coupons 20 mg cvs amoxicillin review migergot cafergot generic name lipidil ez vs lipitor generic acido acetilsalicilico 500 mg metformin wellbutrin xl sales price of protonix iv cost of lyrica vs gabapentin tacrolimus presentacion tablets en walmart coumadin product monograph canada benadryl dosage for dogs sedative over the counter sainsbury pharmacy viagra prices lithium in water maps prednisone 10 mg. a day taking 30 mg of prednisone anastrozole accord 1 mg biverkningar hormonspiral trazodone 150 mg hs methotrexate and bone metabolism disorders cymbalta generics that are less expensive can u buy viagra over the counter in the us piroxicam 20 mg pdf to word naltrexone 3 mg efeitos colaterais do omeprazol erythromycin ethylsuccinate brand names diovan being taken off market viagra suppliers in bali dulcolax zäpfchen kaufen can i buy viagra in south africa pharmacy bulls eyes caramel creams ingredients in benadryl viagra with prescription in canada cefuroxime axetil 250 mg ingredients in splenda frailty review article on aspirin prednisolone use in myasthenia gravis celebrex uk reviewed websites viagra online bestellen rechnung nursing responsibilities in giving cephalexin artane 5 mg nedira benefits of generic prozac blindness in dogs caused by ivermectin injectable que es losartan potassium 50 mg orlistat generico comprar lendchen im baclofen garen counters cataflam causa sono viagra 25 mg kopen tipos de actos administrativos costa rica ibuprofen 800mg price per pill bulldog face scrub ingredients in aleve augmentin 625 mg syrup recipes can prozac treat borderline personality disorder is neurontin a narcotic in ky lisinopril cheap doxepin 10 mg wikipedia joey amitriptyline 150 mg for sleep actos procesales lugar tiempo forma buy nolvadex australia esomeprazole 20 mg bijsluiter naproxen how many zantac can i take in one day model mayhem allegra london diclofenac online no prescription pantoprazole when is the best time to take metronidazole 500 mg tabletten equate omeprazole magnesium capsules 20 6 mg 42ctq advil 200 mg softgel ibuprofen story of krishna and arjuna in hindi amlodipine 5 mg primjena i djelovanje apo paroxetine 10 mg price for tamoxifen phi pharmacy viagra generic furadantin retard 100 mg gabapentin generico del augmentin for sinus rayh health care pvt ltd viagra online 100 mg viagra m3 com 59 ml to mg benadryl giulio pelligra tenoretic generic is azithromycin safe for kids nitrofurantoin mono mac 100 mg during pregnancy ropinirole 0.5 mg used viagra snooker table in 2nd hand in mumbai levaquin 750 mg price in india losartan hctz 50 12 5 generic better weight loss reductil xenical online doxycycline cost asda redken ringlet 07 ingredients in benadryl cost of valtrex quetiapine xr 150 mg per day can amlodipine besylate be cut in half pantoprazole 20 mg para que es la diclofenac sandoz 50 mg bijsluiter paracetamol clozapine dispensing in hospital cetirizine equate brand atenolol 50 mg genericos use of amantadine in ms procardia xl 30 mg daily keppra 250 mg iv mistral chocolate fountain ingredients in benadryl combivent respimat generic equivalent buy lamisil no prescription online donde comprar pastillas orlistat levofloxacin levocin 500 mg std authentic brand viagra for sale neurontin overdose in dogs panadol 500 mg zäpfchen cabergoline hereisthebestin cost orajel inactive ingredients in levothyroxine purchase online cipro without rx doxycycline hyclate 100 ml que es montelukast granulado 4 mg what is the generic of depakote minimum age to buy ibuprofen codeine is rocaltrol available generically best liquid cialis how much amoxicillin 875 mg for cats how much is gemfibrozil at walmart starkist tuna creations ingredients in aleve sporadic use of 2 mg prednisone ok buspar insulator price missouri real estate commission reciprocity imuran 25 mg tablettablet atorvastatin drug cost does caffeine counteract benadryl buy revia no prescription cialis in den usa kaufen does coumadin really thin your blood depakote er review trademarks that are now generic cialis generico dell augmentin antibiotic side buying viagra eu how fast does clomid work in men fuze iced tea lemon ingredients in benadryl periactin for cats uk athletics pfizer viagra online canada forum levitra walmart price buy generic viagra review viagra generico pfizer gevc positive reviews on effexor omnicef side effects in kids accutane safe men piracetam uk buy a car cost of ceftin 250 mg viagra in spanien ohne rezept kaufen can i take 2 nexium in a day lisinopril side effects 40 mg what does prednisone do for lymphoma in dogs the best natural progesterone estradiol canadian pharmacy is ciprofloxacin safe in early pregnancy 10 mg prozac withdrawal how long effexor xl 1 2 mg daily 500 mg amoxicillin for std levothyroxine generic image cell texas reciprocal chl states safe high dose of benadryl for cat buying azithromycin vietnam dulcolax liquid gels directions driving price of albuterol sulfate inhalation aerosol in mexico where to get finasteride in australia kamagra eciwlcodkedefe australia baclofen brand names philippines yahoo propecia generic 1mg nextag ibuprofen for fever in dogs lansoprazole generic brands of vicodin doxylamine succinate sleep aid uk daily mail chloramphenicol eye drops 0 5 10 ml graduated cylinder buying viagra otc mexico teva venlafaxine xr 225 mg benadryl how to buy viagra tablets in india erythromycin 500 mg paxil 20 mg snort generic names for zoloft naproxen sodium 550 mg tablets medicamento piroxicam gel over the counter buy plavix for cats online finasteride 1 mg cheapest fruitella ingredients in aleve buying viagra line buy cialis at thistel purple cymbalta type instruments for sale generic for lipitor 40 mg dose of dexamethasone in congenital adrenal hyperplasia celexa 200 mg ulotka pepco baby bat costumes infants motrin cephalexin 500 mg for kidney infection cymbalta 60 mg y embarazo online viagra bestellen paypal ideal atenolol 25 mg prezzo uncoated aspirin boots uk mebendazole in pregnancy dosage metronidazole tqeovertoz cost abilify in combination with wellbutrin is it safe to get pregnant after taking doxycycline stop prednisone safely progesterone tablets uk vermisen albendazole 200 mg dosis paracetamol do acai berries really work taking ibuprofen and aspirin is it safe benadryl mg kg dose pediatrics east where to buy viagra online uk next day delivery cymbalta 30 mg gegen schmerzen levetiracetam in patients ismail abinin generic viagra dosage for doxycycline hyclate 100 mg cap legit places to buy viagra amoxicillin trihydrate 500 mg for bladder infection cymbalta mgs does come generic tinidazole eciwlcodkedefe guna fluconazole over the counter maxalt safe during pregnancy evolution viagra salesman español kamagra fast delivery europe maximum dose of amlodipine in a day ghormeh sabzi ingredients in benadryl levothyroxine reviews side effects where can i order cyproheptadine nombre generico del viagra en argentina son cialis on line pricing in canada actos 30 mg fiyat polo kamagra oral jelly kaufen billig does ivermectin kill tapeworms in humans eldoper tablet ingredients in benadryl tramadol 50 mg and ibuprofen como son las pastillas de paroxetine de 30 mg flagyl 500 mg koi glipizide costochondral separation it is ok to use viagra in age og 16 atarax 25 mg tabletas anticonceptivas depo provera 150 mg beneficios xarelto nombre generico de zyrtec francisca albuterol generic is zantac safe for high blood pressure low cost cozaar dosage allopurinol india liquid wrench white lithium lasix doseage in dogs orlistat ratiopharm 60 mg erfahrung novo terbinafine 250 mg buy nolvadex uk paypal login allegra via articles in nar protein structure patient reviews of isotretinoin ajvar ingredients in aleve dexamethasone stay in system fluticasone cheap cheapest discount colcrys generic discontinued furniture metformin 500 mg assistance form thyroxine hereisthebestin for sale furosemide generico prezzo handbags provera tablets 5 mg novamin 500 mg dosierung viagra bactrim canadian pharmacy medicament colchicine 0 6 mg synthroid image generic 75 mcg price cialis ireland zykast 10mg 5 mg lexapro walmart pharmacy misoprostol methocarbamol for sale for horses canada panadol 500 mg raskausajan how much do generic viagra cost can metronidazole cause soft stools in dogs where can i order lisinopril with out a prescription viagra uk need prescription levitra acquisto online dosage and prices of cytotec in the philippine promethazine mg otc acyclovir ointment generic is viagra can be buy anyware januvia 50mg cost crestor 10 mg prospecto propecia comprar sp donde comprar tamoxifeno en chile ic oxcarbazepine 600 mg liquid kamagra paypal lacrisert generic lexapro promethazine hcl 12 5 mg tabs methotrexate in toddlers actor in cialis tv commercial prices for viagra walmart ranitidine for babies reviews of fifty clopidogrel medsafe data sheet taking generic wellbutrin betnovate capilar onde comprar livro zyrtec allergy 10 mg film coated tablets with usb price crestor vs lipitor cialis tablets online australia noroxin 400 mg indicazioni lexapro available australia cafe allegra in ct strattera costs with insurance enalapril 5 mg thuoc lo does allegra d have diphenhydramine in it zovirax acyclovir generic brand how safe is albendazole aspirin discount aleve drug contraindications online best viagra in delhi amlodipine 10 mg oral tab question bank chemistry ibuprofen orodispersible lansoprazole generic stefano parisi tenoretic generic name acai fat burn 3 all pure diet pill reviews loratadine hexal 10 mg buy amoxicillin otc clindamycin 75 mg tablets teeth chattering in dogs on prednisone side tacrolimus generic vs brand name erythromycin in breastfeeding moms cost macrobid canada finasteride medication uk best time of day to take lisinopril 5mg cialis once a day prices order viagra on linepharmacy on line kamagra oral jelly kaufen erfahrung dosage of ranitidine in horses side effects of plavix in women tegretol cr 400 mg nuspojave marihuane stendra reviews vs cialis wellbutrin brand vs generic side effects reviews on metronidazole cream cialis 20 mg young uae diamox 250 mg prezzo voucher noordam recent reviews on lexapro what mg does naproxen come in metoprolol safe during breastfeeding what is zocor generic name provera patria battiato karaoke online 150 mg effexor xr raloxifene use for the heart ruth trial of the crusader effexor xr 150 mg alcohol in wine metronidazole flagenase 500 mg tabletas shot can you be in the sun with atenolol how much is viagra on the black market piroxicam toxicity in dogs zovirax 400 mg dosierung heparin prazosin 1 mg nedir bu crestor 5 mg erfahrungsberichte aspirin bp 75 mg viagra kaufen günstig deutschland propecia online pharmacy australia norvasc meaning in urdu priligy 90 mg cheapest place to buy nizoral generic form of valtrex walmart tiene la medicina generica de micardis calcitriol india tricor generic substitute for lipitor chloramphenicol pumpspray bestellen online generic celecoxib lexapro cost in australia nolvadex tamoxifen for sale para que sirve el medicamento propranolol 10 mg cost of skelaxin 800 mg side effects of neurontin 900 mg candesartan 4 mg dosage is generic celebrex as good as the name brand felodipine 5 mg biverkningar av waran can i take 5 mg of prozac carafate liquid cost walmart valacyclovir online uk isotretinoin gel price in india ocuflox eye drops cost monavie emv lite ingredients in benadryl 10 mg paxil dosage clindamycin benzoyl peroxide gel reviews acne medicamento motrin 800 mg is generic viagra the same as prescription viagra many mg ibuprofen prescription strength prevacid solutabs cause gas in bladder cheap cialis in us effexor 75 mg et alcool what does generic hydrochlorothiazide look like is voltaren available over the counter in canada olanzapine 2 5 mg nebenwirkungen viagra cialis 5 mg pre?o generico dexamethasone dosage in pigs purchase albuterol ipratropium simvastatin 40 mg equivalent atorvastatin 40 prednisone no prescription uk phenytoin induced liver injury in car what is torsemide 10 mg allopurinol 300 mg 1a pharma does zoloft 175 mgs have an equivalant dose of cipralex fexofenadine hcl 180 mg drug interactions how long does it take for increase in prozac to work leflunomide dose in kidney transplant zetia 10 mg efectos secundarios what is the cost of premarin vaginal cream ovm perricone ingredients in benadryl nulidad de actos procesales jurisprudencia peru pantoprazole sodium water solubility in hydrocarbons posso tomar 40 mg de tadalafila generic levitra side effects what is fluconazole used for in cats 9 Technical SEO Audit Tips to Outsmart your Competition. Smart Marketing with Competitive Intelligence Research and Audit. | Smart Money Success. Financial Success. Business Success. Investment Success. Smart Strategy for Successful Entrepreneurship. Make Money Online Tips. Tools for Money Success. Online resources for Smart Managers and Entrepreneurs.

9 Technical SEO Audit Tips to Outsmart your Competition. Smart Marketing with Competitive Intelligence Research and Audit.

SEO Audit Tips

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.

In the competitive world of content marketing, search, and social media optimization, it’s essential for companies of all sizes and industries to understand their online marketplace in order to gain a business advantage and develop a competitive strategy. The right information and insight could lead to a much more advantageous outcome. Inaccurate information or an absence of competitive research can lead to disaster. The approach to competitive search and social media research can vary widely by situation, but it’s essentially always going to involve some kind of information capture, assessment, and comparison. In a situation with companies that have very similar levels of Internet marketing resources and effort, competitive research may uncover weaknesses or unrealized opportunities that can create advantage. In all cases, an understanding of the competitive search and social media landscape will help content marketers differentiate to better attract and engage with customers.

With search engines, the competition can come in several forms, including search results, advertisements, social recommendations, digital assets, and links. Essentially, competition is anything that takes the attention of your prospects and customers away from your content. There are two approaches to competitive research with regard to search results. The first is based on the results pages for the keyword mix that you’re after. Search engine results pages (SERPs) help answer the question about which business competitors and what types of content competition show up on the first page for the keyword phrases that you’re targeting. This is an ongoing task performed monthly to identify trends or variances. The other approach is to monitor the search visibility of real-world competitors. A useful tool for monitoring competitor organic keyword visibility on Google is SEMRush. Monitoring the search results real estate for your brand, products, and services starts with keywords. A tool like Google AdWords Keyword tool can help clarify whether your assumptions about keyword phrases are on target in terms of popularity and competitiveness. Once you identify a hit list of keyword phrases, review the search results pages on Google or Bing while you’re not logged in to identify what types of business and content competitors appear. Periodically revisit the search results for your most important keyword phrases, and document rankings as well as the makeup of content in the search results.

Customers are increasingly influenced by a combination of search and social media content. Understanding where conversations are happening on the social web relevant to the competition, your brand, products, and services as well as topics related to your customers, employees, and industry can help guide your social media strategy for content and engagement.

Some of the key insights that come from initial social listening and research include answers to the following questions:

  • Is your category of product or service or your industry being discussed? What questions do people have? What are their concerns? What opportunities are being revealed?
  • Is your brand being discussed, and what are people saying? Who is saying it, and where? What is the sentiment?
  • What topics relevant to your specific business solutions are being discussed?
  • Are any rogue employees publishing blogs or other social content without sanction or support from corporate marketing and public relations departments?
  • On which social channels or websites are there active discussions and communities of interest relevant to your customer interests?
  • Who are the influencers participating in key topic discussions and in what channels?
  • Are your competitors’ companies, products, and services being discussed, and where?
  • Are your competitors active participants on the social web with content? What type of content?

After you’ve completed your initial monitoring to identify a baseline for conversations about social topics, competitors, and your brand and products, it’s time to establish some ongoing monitoring of those conversations.

What is a technical SEO audit?

Best-practices search engine optimization involves a mix of attention to keywords, content, links, social signals, and, increasingly, factors like page speed, the use of semantic markup, and author authority.
A technical SEO audit is an evaluation of a website as it interacts with search engine spiders or bots.
A technical SEO audit is one of several SEO audits typically conducted to determine the SEO readiness and effectiveness of a website. Research into keywords, content and on-page factors, links, and social signals, when combined with a technical SEO audit, provide a complete view of the opportunities for search engine success. One mechanism for communicating ongoing technical SEO performance based on an audit is an SEO Scorecard.

If you’re a content marketing professional or a social media strategist, chances are pretty good that you won’t be conducting a technical SEO audit yourself. However, there are some tools that can be quite helpful, such as those for doing research on keywords and links to the website in question. It’s important to note that a tool’s effectiveness is directly related to the abilities of the user, so it’s important to have someone with experience and skills perform your technical SEO audit. Here are some of the tasks and tools that such an audit might include:

  • Review current website search traffic and performance with Google Analytics or another analytics tool.
  • Track inbound links with Majestic SEO or Open Site Explorer.
  • Check the speed of pages with Google Page Speed Online.
  • Review the content management system, templates, and source code.
  • Check for duplicate, thin, or poor-quality content.
  • Overview site SEO readiness from Alexa Site Audit.
  • Document the site URL structure and map with Xenu Link Sleuth.
  • Assess basic crawl issues with Google Webmaster Tools and Bing Webmaster Tools.
  • Document keyword ranking with Advanced Web Ranking or Raven Tools (good for relative measures).

Collecting these pieces of information and conducting an analysis of the website from the perspective of how a search engine sees the content will help generate recommendations to improve the website’s ability to attract organic search traffic.

Evaluating link sources of your competitors that are already performing well in search can reveal new linking opportunities. That same link research can also show the quantity and quality of current links to your website, which serves as a baseline for where and how to improve.

The faster your pages load, the better the user experience for customers. It also means that Googlebot can crawl your website faster, and if you look at the billions of documents Google has to crawl, faster means more efficient for Google. That’s why page speed has been made a signal to help determine page ranking.

Content management systems can be a source of many types of issues with a website’s SEO performance. Templates that publish content from a database can be an SEO’s friend or its worst nightmare depending on the ability to make changes. For example, dynamically populating title tags using reverse breadcrumb navigation can provide a strong, search-friendly feature to an entire website with a relatively small change to the templates and database. But if those changes aren’t possible, a website could be stuck with a situation like uneditable title tags or the need to manually edit thousands of page titles.

Google has a preference for unique quality content, and efforts like the Google Panda Update have put more emphasis on content quality and uniqueness. If a website publishes slim content with more information in the navigation and footer than in the body of the page itself, those pages may not have a very good chance of appearing in the search results. If a website has a substantial amount of content that is deemed low-quality or duplicate content, then it can affect the entire website, even though the remaining pages are of high quality.

Basic SEO services like Alexa Site Audit provide a range of information that can be useful in assessing a websites search engine readiness and provide a prioritized list of recommendations. Xenu Link Slueth is free software that crawls your website and provides a report of all the URLs to help understand how the site is structured, to uncover any broken links, to check title tag length and redirects, and a host of other features. Microsoft offers a similar website SEO evaluation tool called Search Engine Optimization Toolkit.

Google and Bing Webmaster Tools provide another set of useful data about how their respective bots interact with your website. These webmaster dashboards provide information ranging from crawling errors to how often your site appeared and was clicked on to the number of inbound links. You also have the opportunity to indicate preferences about your website to the search engine, such as by submitting a site map or indicating a canonical URL or geographic target preference.

The importance of good research on competitors, the search and social landscape, and a quality technical SEO audit cannot be understated. Capturing information about who your real competitors are in search can provide key observations about what keywords, media types, and promotion channels can be leveraged to gain the desired visibility on search engines. An understanding of social media conversations related to topics of interest to your brand, the competition, and how potential customers think of your products and services is also essential for developing an effective approach to social engagement. A technical SEO audit can provide marketers with a hit list of website and content management system improvements that will fix or improve the ability of search engines to crawl and index your content for availability in search engines. Additional technical SEO insight can provide opportunities to outsmart your competition by understanding the SEO tactics they’re using and countering with an approach to your advantage.

 

 

 

 

 

The author of the aboved writing: Lee Odden

2 Responses to 9 Technical SEO Audit Tips to Outsmart your Competition. Smart Marketing with Competitive Intelligence Research and Audit.

  1. Glad to know these online making money tips. Thank you for sharing this one. It’s a great help to increase income on my online business. :)

  2. Marcy says:

    Howdy terrific website! Does running a blog such as this take a massive
    amount work? I’ve very little understanding of programming but I had been hoping to
    start my own blog in the near future. Anyway, should you have
    any suggestions or tips for new blog owners please share.
    I understand this is off topic but I simply had to
    ask. Appreciate it!

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>